It’s hot outside, but don’t let the sunny days fool you; Christmas is coming… in 5 months! If you’re not already planning your festive holiday marketing campaigns for this exciting season, it’s time to unwrap your favorite marketing toolbox, LaunchPad. Optimize your audience segments and get in the holiday spirit with our Customer Profile Appends, where we append data to your favorite email or automation platform, or our self-serve SaaS platform.
Let us guide you through some of our exclusive, Christmas-focused segments that will help you craft a winning Christmas marketing strategy, using the extensive data from LaunchPad powered by LiftBase.
December Birthday Celebrators
Segment: Identifying customers born in December
Use Case: Target customers with December birthdays for a double celebration with tailored Christmas offers and promotions, making them feel extra special during this festive season.
Spouse Birth Month – December
Segment: Identifying customers with a spouse born in December
Use Case: Encourage customers to treat their spouses to a unique “Christmas/Birthday” surprise for those who share their birth month with the actual Yuletide season.
December Spenders
Segment: Categorizing your customers based on their spending history during last year’s December
Use Case: Reach out to customers who spent significantly during the previous December to encourage a repeat of their festive spending behavior with enticing Christmas deals and promotions.
Gift Buyers
Segment: Identifying your customers who purchased gifts during last year’s December
Use Case: Provide customers who love gifting during Christmas with a curated selection of potential Christmas gifts, tailored to the interests of their loved ones.
Big Winter Season Spenders
Segment: Hone in on those who purchase in the Winter months.
Use Case: The Holiday retail rush doesn’t end on the 25th. Consumers are looking to use the gift cards in their stockings and spend the money they received on returning the gifts they were not so keen on. Reach those who make most of their purchases in the Winter months, with you or elsewhere.
Not sure where to start? With our white-glove Lift-Off Program, you decide the audiences that best meet your business goals and our data scientists will deliver them to you (assembly not required). Don’t wait for winter to embrace the season of giving; we’ll deck your marketing efforts with holly jolly data-driven insights to make your Christmas campaign truly magical. Connect with us today, and let’s bring the joy of the holidays to your customers, no matter the season!
