Customer Profile Appends

What is A Customer Profile Append?

You have customers in your existing e-commerce, email, CRM, or marketing automation platform with little to no details on their age, gender, income, interests, or purchasing behaviors outside of your transactions. A Customer Profile Append (CPA) adds 25+ demographic, interest, and buying behavior fields for your customers in your chosen platform. Use the added data to create higher-performing segments, workflows, and campaigns to boost customer retention and revenue. All data is sourced from LiftBase, our proprietary addressable consumer database.

For example, we can add 25+ demographic, interest, and buying behavior fields to your customer profiles inside Klaviyo for segmentation, workflows, and reporting.

Customer Profile Appends provide similar benefits to a traditional Data Append without the technical challenges and IT involvement.

Importance of Customer Profile Append

There are several reasons why you should be using our Customer Profile Append integrations inside your existing platforms: 

  • Improved Segmentation: With the data we provide, you can divide your marketing lists into smaller segments based on various factors like interests, behavior, or demographics, making your direct mail, emails, or SMS messages more relevant and engaging. 
  • Personalized Messaging: Marketers can leverage the data to send highly personalized messages, increasing engagement and conversion rates. 
  • Enhanced Customer Experience: With more tailored and targeted communications, you improve the overall customer experience, resulting in better relationships and loyalty. 

More Resources

Effective email marketing is paramount in today's digital age. Customer Profile Appends can lead to better engagement and ROI.
Discover industry-specific Customer Profile Append Data Packages to Enhance marketing and increase customer retention.
Elevate your Klaviyo campaigns. We add 25+ custom profile properties for advanced segmentation, customer insights, and personalization.
Discover how our privacy-compliant addressable consumer data empowers marketers to maximize customer acquisition and retention.