Retention is at the heart of successful e-commerce businesses. While acquiring new customers is vital, keeping those customers engaged and coming back is where the real growth lies. Klaviyo, a leader in email marketing and automation, offers powerful tools to help businesses segment their audiences to engage customers. However, if you want to truly unlock the potential of Klaviyo’s segmentation and drive even higher retention, integrating LaunchPad is the ultimate solution.
This is the fourth installment in our “Integrating with Klaviyo” blog series, where we explore how to maximize Klaviyo’s capabilities. Today, we’ll focus on improving segmentation strategies to boost customer retention.
TLDR
Retention as a Growth Driver: Retention is crucial for e-commerce success, and personalization plays a key role.
- Why Segmentation Matters: Segmentation allows for Personalization, which boosts email conversions by 133% and drives 40% more revenue for high-performing brands. Consumers expect it, and it’s proven to strengthen customer connections.
- LaunchPad CPA’s Improve Klaviyo’s Performance: LaunchPad supercharges Klaviyo by appending customer profiles with 25+ demographic, interest, and behavior fields, enabling hyper-personalized campaigns.
- Take Action: Enhance your Klaviyo segmentation with LaunchPad CPA to improve retention and drive consistent customer engagement.
What is Segmentation and Why Does It Matter?
Segmentation involves dividing your audience into smaller groups based on shared traits like demographics, behaviors, or interests. This enables businesses to deliver personalized messaging and marketing tailored to each group’s needs. Personalization is no longer optional- 71% of consumers expect it and 76% are more likely to purchase from brands that offer it. Studies show personalization boosts email conversions by 133% and drives 40% more revenue for top-performing brands. By embracing segmentation, businesses can create hyper-personalized experiences that foster stronger connections, improve engagement, and increase retention.
Klaviyo’s Segmentation
Klaviyo’s segmentation features allow businesses to group customers based on purchase history, behaviors, and other data. While effective, these segments often depend solely on a customer’s interactions with the brand, which can lead to retention rates plateauing over time. Struggling to evolve, brands are unable to fully capitalize on personalization opportunities.
For example, you might know that a customer purchased a specific product, but not know he is married with kids and could use gift guides for Mother’s Day or Christmas. Using Klaviyo segmentation alone prevents brands from personalizing and building strong relationships with customers, leaving opportunities for retention on the table.
Enter LaunchPad: Supercharging Klaviyo Segmentation
LaunchPad’s Customer Profile Append (CPA) integration takes Klaviyo to the next level by enriching your customer profiles with 25+ custom demographic, interest, and behavior fields. These data points give businesses deeper insights into their customers, such as gender, age, presence of children, hobbies, and buying behaviors.
This enhanced data empowers marketers to create unique segments in Klaviyo that go beyond basic purchase history or email engagement. Imagine being able to target a campaign exclusively at:
- Gen Z customers with an interest in eco-friendly products.
- Women who frequently shop luxury items but haven’t bought from you in 12-months.
- Parents looking for deals on children’s clothing.
With LaunchPad, your messages become more personalized, relevant, and likely to foster strong customer relationships- key factors to lift retention rates.
Conclusion
If your Klaviyo segmentation strategy isn’t driving the retention results you need, it’s time to consider enhancing your customer data. LaunchPad CPA is the ultimate solution for creating more refined segments and driving higher retention through personalized communication.
Get started with LaunchPad, and unlock Klaviyo’s full potential to not only engage customers but keep them coming back time after time.
This post is part of our “Integrating with Klaviyo” blog series. If you’re just starting out, be sure to check out our guide to getting started with Klaviyo and six must-know features for new Klaviyo users. Additionally, explore how solutions like LaunchPad CPA can elevate your Klaviyo capabilities by readingthis article.
